The company was started in 2011 with just a couple of clients from around the Oceanside area. It was just a hobby until the beginning of 2012 when clients started requesting coaching and posing services from different cities and states by way of one on one sessions or video conference. By the summer of 2013 the company grew to about 15 active competitors and transformation clients.
By 2014 CEO Xavisus Gayden decided he was tired of searching for board-shorts and generated a buzz of his personal line of board-shorts. In early 2015 the first run was delivered and began to spread from Southern California thoroughly the US. Meanwhile, his coaching services grew 3 times as many clients and competitors. By 2018 he was managing both companies and full Marine Corps Career with the help of his mother n law and wife.
